Journalism, Public Relations and their Struggle for Public Attention
This book documents the conference “A Complicated, Antagonistic & Symbiotic Affair: Journalism, Public Relations and their Struggle for Public Attention” which took place at Lucerne in Spring 2006 as a joint venture of MAZ. Die Schweizer Journalistenschule and the European Journalism Obvservatory of the Università della Svizzera italiana (University of Lugano). The conference brought together American and European researchers, journalists and PR experts to analyze the interaction between journalism and PR thoroughly and to discuss the most recent research results with experienced practitioners.
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